The newest innovation in real estate technology has arrived in Boston!
With the ongoing COVID pandemic, the practice of conducting in-person tours and open houses has been put to risk. Discerning buyers are looking for manageable means of viewing properties from the safety of their own homes.
That's where Matterport comes in.
The Bushari Team now offers complimentary Matterport tours to homesellers looking to take advantage of the newest technology on the market.
How Does It Work?
Matterport is a revolutionary technology that allows homebuyers to "walk through" homes with a click of a mouse. Buyers can take full control of their tour experience by exploring every room, level and corner of a residence's living space, from aerial views to floor plan layouts and dollhouse models.
These 3D walkthroughs are ideal for buyers to peek into any bedroom, feel the flow of walking form the kitchen to the den, peer into the details of appliances and fully immerse themselves within the home at any time and from any place.
Try it out!
Why Sellers Love Matterport
Our sellers have found tremendous value in utilizing Matterport's technology.
• Tours help you avoid the hassle of scheduling multiple showings.
• Virtual tours are staged forever.
• Homes with dynamic virtual content receive 403% more leads on average. (Inman Listing Study, 2017).
Preliminary results from two separate studies indicate that listings with a Matterport 3D virtual walkthrough sell for a higher price and can spend less time on market than homes listed using a traditional marketing package.
The first study used an academic statistical analysis of MLS (multiple listing service) transaction data from four markets across the United States in the South, Southwest, Northwest and Midwest. It showed that depending on the market, the average listing with a 3D tour sold for up to nine percent higher and closed up to 31% faster. Over 90% of the listings with 3D tours used Matterport.
A second study analyzed one of the MLS datasets of the same metropolitan areas (South), but used more traditional comparative market techniques similar to how a real estate agent “looks for comps.” This study also showed that homes with a Matterport 3D digital twin sold 20% faster (fewer days on market) than properties that did not have a Matterport 3D virtual walkthrough.
A variety of factors go into how long a property stays on market and its sales price. Controlling for these other factors was a key part of both studies. Future research will continue investigating the sustained effect of 3D virtual walkthroughs.
These initial results show that 3D is fast becoming a necessary tool in real estate property promotion. Whether using rigorous statistical methods (first study) or an expert agent’s comparative analysis (second study), both methods showed a visible lift across similar homes in the same geographic market.
List with The Bushari Team and Receive a Complimentary Matterport Tour For Your Home
When you sell your home with our team, you will receive a complimentary Matterport virtual tour and 3D floor plan.
In marketing your home, our goal is simple: Be Seen.
Our tailored and targeted marketing approach is designed to maximize exposure on all fronts, from our highly optimized websites that put us on the front page of search results, to our close ties with the local brokerage and Realtor® communities, which allow us to procure sales through word-of-mouth.
"The Bushari Team made selling my home - at a very difficult time in my life - a very smooth operation and transition. My home was sold in one day at way above asking price. Would I use them again? ABSOLUTELY!" - Evelyn / Brookline
We Welcome the Opportunity to Present an Uncommon Marketing Strategy for your Property.
List with us and take advantage of:
Matterport 3D Virtual Home Tours: Floor plans and walkthroughs help prospective buyers visualize themselves and their furniture in a home.
Customer Acquisition and Engagement: We use proprietary algorithms and state-of-the-art advertising techniques to keep your property in front of active buyers. Buyers who visit your property on our website will constantly see your property in banner ads online, whether they are reading the news or shopping on Amazon.
Compass Coming Soon: Compass Coming Soon listings present the perfect opportunity to pre-market properties, both within the Compass internal agent network and to buyers specifically searching the Compass.com website for Coming Soon listings. Build interest and demand, gain more exposure without counting days-on-market, and gather valuable feedback.
Professional Photography: Proponents of powerful imagery, we invest in visuals, editors, creative producers, and the industry's most respected photographers to capture your home's finest selling points.
Targeted Email Marketing: We make email on brand and on point. When corresponding with our clients digitally, our message is a refreshing experience in their cluttered inboxes: organized, responsive, photo-driven.
Social Media Presence: By investing in stunning images, serviceable tips, and intelligent targeting, we've cultivated a thriving social media following - all the better to broadcast your property. Compass' social presence engages brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.
Global Presence: Owing to a considered Geo-targeting strategy, Compass listings have a digital presence in over 50 nations around the world.
Compass Collections: Called the "Pinterest of real estate", Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space. Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.
Insights: Using our digital dashboard, we can communicate the key metrics you need to know in an easy-to-understand format and make informed marketing decisions for your property.
Compass Concierge: Compass Concierge will assist you with the execution of a tailored plan for updating and staging your home for prospective buyers. We will cover the upfront costs associated with home-selling improvements and collect a fee for the services rendered at the time of the property’s closing. House preparation services include staging, painting, deep cleaning, landscaping, and decluttering.